THE PROBLEMS, PITFALLS, AND OPPORTUNITIES IN INTERDISCIPLINARY APPLIED CONSUMER RESEARCH.
| Autor: | Mason, Joseph Barry1, Goetz, Helen1 |
|---|---|
| Zdroj: | Advances in Consumer Research. 1978, Vol. 5 Issue 1, p734-737. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|