Customer Retention and Profitability: CRM Environment.

Autor: Parida, Bivraj Bhusan1 bivraj@gmail.com, Baksi, Arup Kumar2 baksi.arup@gmail.com
Zdroj: SCMS Journal of Indian Management. Apr2011, Vol. 8 Issue 2, p66-84. 19p. 11 Diagrams, 18 Charts.
Databáze: Business Source Ultimate