How Asking 'Who Am I?' Affects What Consumers Buy: The Influence of Self-Discovery on Consumption.
| Autor: | Wu, Eugenia C1, Cutright, Keisha M2, Fitzsimons, Gavan J3 |
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| Zdroj: | Journal of Marketing Research (JMR). Apr2011, Vol. 48 Issue 2, p296-307. 12p. 4 Graphs. |
| Databáze: | Business Source Ultimate |
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