Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment.

Autor:	Köhler, Clemens F1, Rohm, Andrew J2, de Ruyter, Ko3, Wetzels, Martin4
Zdroj:	Journal of Marketing. Mar2011, Vol. 75 Issue 2, p93-108. 16p. 1 Diagram, 3 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu