Purchasing Behavior and Personal Attributes.

Autor:	Frank, Ronald E.1, Massy, William F.2,3, Lodahl, Thomas M.4
Zdroj:	Journal of Advertising Research. Dec69, Vol. 9 Issue 4, p15-24. 10p. 3 Black and White Photographs, 3 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu