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| Autor: | Dalbey, Homer M.1, Dunkerton, Thomas H.2, Henniker, E. C.3, McMennamin, J. L.4, Greyser, Stephen A.5, Becknell, James C.6, Alexis, Marcus7 |
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| Zdroj: | Journal of Advertising Research. Aug70, Vol. 10 Issue 4, p1-44. 2p. |
| Databáze: | Business Source Ultimate |
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