Individual Exposure to Advertising and Changes in Brands Bought.
| Autor: | Benson, Purnell H.1 |
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| Zdroj: | Journal of Advertising Research. Dec67, Vol. 7 Issue 4, p27-31. 5p. 1 Black and White Photograph, 1 Chart, 1 Graph. |
| Databáze: | Business Source Ultimate |
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