MEANING MATTERS.
| Autor: | Puntoni, Stefano1, Schroeder, Jonathan E.2, Ritson, Mark3 |
|---|---|
| Zdroj: | Journal of Advertising. Summer2010, Vol. 39 Issue 2, p51-64. 14p. 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Puntoni, Stefano1, Schroeder, Jonathan E.2, Ritson, Mark3 |
|---|---|
| Zdroj: | Journal of Advertising. Summer2010, Vol. 39 Issue 2, p51-64. 14p. 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|