Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views.
| Autor: | Naert, Philippe A.1, Weverbergh, Marcel2 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Nov85, Vol. 22 Issue 4, p453-461. 9p. 2 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|