Effects of Context and Part-Category Cues on Recall of Competing Brands.
| Autor: | Alba, Joseph W.1, Chattopadhyay, Amitava2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1985, Vol. 22 Issue 3, p340-349. 10p. 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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