The Development of Distinct Choice Process Segments over Time: A Stochastic Modeling Approach.
| Autor: | Lehmann, Donald R.1, Moore, William L.1, Elrod, Terry2 |
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| Zdroj: | Journal of Marketing. Spring82, Vol. 46 Issue 2, p48-59. 12p. 4 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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