Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study.
| Autor: | Eliashberg, Jehoshua1, Michie, Donald A.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1984, Vol. 21 Issue 1, p75-88. 14p. 8 Charts. |
| Databáze: | Business Source Ultimate |
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