Degrees of Product Newness and Early Trial.
Autor: | Donnelly Jr., James H.1, Etzel, Michael J.1 |
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Zdroj: | Journal of Marketing Research (JMR). Aug1973, Vol. 10 Issue 3, p295-300. 6p. 3 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Donnelly Jr., James H.1, Etzel, Michael J.1 |
---|---|
Zdroj: | Journal of Marketing Research (JMR). Aug1973, Vol. 10 Issue 3, p295-300. 6p. 3 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |