The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes.
| Autor: | Marks, Lawrence J., Kamins, Michael A.1,2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1988, Vol. 25 Issue 3, p266. 16p. 1 Diagram, 7 Charts. |
| Databáze: | Business Source Ultimate |
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