A Non-Experimental Investigation of Demand Artifacts in a Personal Selling Experiment.
| Autor: | Jeen-Su Lim1, Summers, John O.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1984, Vol. 21 Issue 3, p251-258. 8p. 4 Charts, 6 Graphs. |
| Databáze: | Business Source Ultimate |
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