Visual Presentation of Marketing Stimuli Defined in Hyperspace.
| Autor: | Darden, William R.1, Flaschner, Alan B.1 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov74, Vol. 11 Issue 4, p456-461. 6p. 1 Chart, 10 Graphs. |
| Databáze: | Business Source Ultimate |
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