Can New Product Buyers Be Identified?
| Autor: | Pessemier, Edgar A.1, Burger, Philip C.2, Tigert, Douglas J.3 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Nov67, Vol. 4 Issue 4, p349-354. 6p. 9 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Pessemier, Edgar A.1, Burger, Philip C.2, Tigert, Douglas J.3 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Nov67, Vol. 4 Issue 4, p349-354. 6p. 9 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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