MARKET-BASED GUIDELINES FOR DESIGN OF INDUSTRIAL PRODUCTS.

Autor:	Wind, Yoram1, Grashof, John F.2, Goldhar, Joel D.3
Zdroj:	Journal of Marketing. Jul1978, Vol. 42 Issue 3, p27-37. 11p. 7 Charts, 12 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu