MARKETING ABSTRACTS.
| Autor: | Penn Jr, William S.1, Bearchell Jr, Charles A.2, Schendel, D. E.3, Gross, Walter4 |
|---|---|
| Zdroj: | Journal of Marketing. Apr1971, Vol. 35 Issue 2, p81-102. 22p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Penn Jr, William S.1, Bearchell Jr, Charles A.2, Schendel, D. E.3, Gross, Walter4 |
|---|---|
| Zdroj: | Journal of Marketing. Apr1971, Vol. 35 Issue 2, p81-102. 22p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|