Does the Marketing Education Group Conference Amplify the Voice of Marketing--Beyond its Small World?
Autor: | McDonagh, Pierre1, Marshall, David W.2, Prothero, Andrea3 |
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Zdroj: | Journal of Marketing Management. Oct93, Vol. 9 Issue 4, p355-372. 18p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |