Building Relationships with Major-Gift Donors: A Major-Gift Decision-Making, Relationship-Building Model.

Autor: Knowles, Patricia1 (AUTHOR) kpatric@clemson.edu, Gomes, Roger1 (AUTHOR)
Zdroj: Journal of Nonprofit & Public Sector Marketing. 2009, Vol. 21 Issue 4, p384-406. 23p. 1 Diagram, 2 Charts.
Databáze: Business Source Ultimate
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