Task Complexity and Contingent Processing on Brand Choice.
| Autor: | Lussier, Denis A.1, Olshavsky, Richard W.2 |
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| Zdroj: | Journal of Consumer Research. Sep79, Vol. 6 Issue 2, p154-165. 12p. 2 Diagrams, 6 Charts. |
| Databáze: | Business Source Ultimate |
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