Designing Persuasive Communication Campaigns: A Multimessage Communication Model.

Autor:	Danes, Jeffrey E.1, Hunter, John E.2
Zdroj:	Journal of Consumer Research. Jun80, Vol. 7 Issue 1, p67-77. 11p. 3 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu