A DISCRIMINANT ANALYSIS OF ECONOMIC, DEMOGRAPHIC, AND ATTITUDINAL CHARACTERISTICS OF BANK CHARGE-CARD HOLDERS: A CASE STUDY.

Autor: AWH, R. Y.1, WATERS, D.2
Zdroj: Journal of Finance (Wiley-Blackwell). Jun74, Vol. 29 Issue 3, p973-980. 8p.
Databáze: Business Source Ultimate