How should the goals for ‘contact optimisation’ be set, and how should contact optimisation be managed in a multi-channel inbound and outbound environment?
| Autor: | Berry, Julian julian.berry@btconnect.com |
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| Zdroj: | Journal of Database Marketing & Customer Strategy Management. Dec2009, Vol. 16 Issue 4, p241-245. 5p. |
| Databáze: | Business Source Ultimate |
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