Stochastic modelling and industrial networks--complementary views of organisational buyer behavior.

Autor: McCabe, Jim1 Jim.mccabeO5@phd.wbs.ac.uk, Stern, Philip2 p.stern@bangor.ac.uk
Zdroj: Journal of the Academy of Marketing Science. Summer2009, Vol. 37 Issue 2, p204-214. 11p.
Databáze: Business Source Ultimate