Seize the Day! Encouraging Indulgence for the Hyperopic Consumer.
| Autor: | HAWS, KELLY L.1 khaws@mays.tamu.edu, POYNOR, CAIT2 cpoynor@katz.pitt.edu |
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| Zdroj: | Journal of Consumer Research. Dec2008, Vol. 35 Issue 4, p680-691. 12p. 4 Graphs. |
| Databáze: | Business Source Ultimate |
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