Social Capital Production in a Virtual P3 Community.
| Autor: | Mathwick, Charla1 charlam@sba.pdx.edu, Wiertz, Caroline2 c.wiertz@city.ac.uk, De Ruyter, Ko3 k.deruyter@mw.unimaas.nl |
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| Zdroj: | Journal of Consumer Research. Apr2008, Vol. 34 Issue 6, p832-849. 18p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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