Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education.
| Autor: | Burke, Sandra J., Milberg, Sandra J., Moe, Wendy W. |
|---|---|
| Zdroj: | Journal of Public Policy & Marketing. Fall97, Vol. 16 Issue 2, p242-255. 14p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|