Relationship Marketing and the Challenge of Dialogical Interaction.
| Autor: | Richard J. Varey1,2 (AUTHOR) rvarey@mngt.waikato.ac.nz, David Ballantyne3 (AUTHOR) ballantyne.david@bigpond.com |
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| Zdroj: | Journal of Relationship Marketing. 2006, Vol. 4 Issue 3/4, p11-29. 18p. |
| Databáze: | Business Source Ultimate |
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