Developing brands and emerging markets: An empirical application.
| Autor: | Zerrillo, Philip C., Thomas, Gregory Metz gmthoma@emory.edu |
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| Zdroj: | Place Branding & Public Diplomacy. 2007, Vol. 3 Issue 1, p86-99. 14p. 3 Diagrams, 1 Chart. |
| Databáze: | Business Source Ultimate |
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