PROJECTIVE TECHNIQUES: IN SEARCH OF AN ALTERNATIVE TO VALIDITY AND RELIABILITY.
| Autor: | Rodrigues Antunes, Luiz Guilherme1 luguiantunes@usp.br, de Freitas Souza, Rafael2 fsrafael@usp.br, Cristina Ferreira, Ana3, de Aguiar Zanola, Fernanda4, de Barros Vilas Boas, Luiz Henrique4 |
|---|---|
| Zdroj: | REMark: Revista Brasileira de Marketing. jul-set2024, Vol. 23 Issue 3, p1277-1295. 38p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|