Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships.
| Autor: | Batista Ferraz, Sofia1 (AUTHOR), Dallabrida, Yuri Marcel2 (AUTHOR) yuri.dallabrida@fgv.edu.br |
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| Zdroj: | Journal of Marketing Management. Dec2024, p1-37. 37p. 9 Illustrations, 2 Charts. |
| Databáze: | Business Source Ultimate |
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