Examining the impact of joint brand advertising on perceived destination brand authenticity.

Autor:	Can, Ali Selcuk1 (AUTHOR) Ali.Can@port.ac.uk, Ekinci, Yuksel1 (AUTHOR), Pino, Giovanni2 (AUTHOR)
Zdroj:	International Journal of Advertising. Nov2024, p1-24. 24p. 4 Illustrations, 5 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu