Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD.
| Autor: | Bhargava, Hemant K.1 (AUTHOR), Krämer, Jan2 (AUTHOR), Kishore, Abhinav3 (AUTHOR) |
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| Zdroj: | NIM Marketing Intelligence Review. Nov2024, Vol. 16 Issue 2, p18-23. 6p. |
| Databáze: | Business Source Ultimate |
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