Snyre for your nasal congestion: Using phonesthemes to imbue non‐word brand names with meaning.

Autor: Brennan, Stacey1 (AUTHOR) stacey.brennan@sydney.edu.au, Ilicic, Jasmina2 (AUTHOR), Danziger, Shai3 (AUTHOR)
Zdroj: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Oct2024, Vol. 34 Issue 4, p601-619. 19p.
Databáze: Business Source Ultimate
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