IDENTIFYING CRITICAL SUCCESS FACTORS FOR SOCIAL MEDIA MARKETING ADOPTION IN MICRO AND SMALL CULINARY BUSINESSES.

Autor: Nurqamarani, Adisthy Shabrina1 adisthy@ecampus.ut.ac.id, Priyanto, Agus1, Fadilla, Sarah1
Zdroj: Indonesian Journal of Business & Entrepreunership. Sep2024, Vol. 10 Issue 3, p675-684. 10p.
Databáze: Business Source Ultimate