The Dark Triad of brand personality: Scale development and validation.

Autor: Malär, Lucia1 (AUTHOR) lucia.malaer@unibe.ch, Giuffredi‐Kähr, Andrea2 (AUTHOR)
Zdroj: Psychology & Marketing. Nov2024, Vol. 41 Issue 11, p2728-2740. 13p.
Databáze: Business Source Ultimate
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