Perceived aggressive monetization: why some mobile gamers won't spend any money on in-app purchases.

Autor: Salehudin, Imam1 (AUTHOR) imams@ui.ac.id, Alpert, Frank2 (AUTHOR)
Zdroj: Electronic Commerce Research. Sep2024, Vol. 24 Issue 3, p1997-2019. 23p.
Databáze: Business Source Ultimate
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