Digital and Social Media Marketing: MEDIATING ROLES OF MOTIVATION IN INFLUENCER AND USER IMPACT ON FASHION BRAND DYNAMICS.
| Autor: | Giakoumaki, Christina1 cgiakoumaki@acg.edu, Krepapa, Areti1 |
|---|---|
| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p397-398. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|