Digital and Social Media Marketing: ASSESSING THE IMPACT OF VERIFIED REVIEWS ON CONSUMER TRUST AND PRICING DYNAMICS: A CROSS-LEVEL PRODUCT INVOLVEMENT ANALYSIS.
| Autor: | Giakoumaki, Christina1 cgiakoumaki@acg.edu, Gunkel, Jessica1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p354-356. 3p. |
| Databáze: | Business Source Ultimate |
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