Consumer Behavior: THE EFFECT OF BRAND DEI ON PATRONAGE INTENTIONS VIA ATTITUDE TOWARD THE BRAND: THE MODERATING ROLE OF POLITICAL IDEOLOGY.
| Autor: | Ketron, Seth1 ketr8015@stthomas.edu, Mai, Enping (Shirley)2 |
|---|---|
| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p286-288. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|