B2B and Supply Chain Management: Logotherapy and B2B Brands: End User Meaning-Making on the Job Leads to Deep Brand Connection.
| Autor: | Fehl, Amy Greiner1 afehl@ggc.edu, Arnold, Todd2 todd.arnold@okstate.edu, Good, Valerie3 goodv@gvsu.edu |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p179-182. 4p. |
| Databáze: | Business Source Ultimate |
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