Revenants in the marketplace: A hauntology of retrocorporation.

Autor: James, Sophie1 (AUTHOR) s.james7@lancaster.ac.uk, Cronin, James1 (AUTHOR) j.cronin@lancaster.ac.uk, Patterson, Anthony1 (AUTHOR) a.patterson2@lancaster.ac.uk
Zdroj: Marketing Theory. Sep2024, Vol. 24 Issue 3, p397-416. 20p.
Databáze: Business Source Ultimate