Music to the ears: the role of sonic branding in advertising.
| Autor: | Kemp, Elyria1 (AUTHOR), Cho, Yoon-Na2 (AUTHOR) yoonnacho@hongik.ac.kr, Bui, My3 (AUTHOR), Kintzer, Alex4 (AUTHOR) |
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| Zdroj: | International Journal of Advertising. Sep2024, Vol. 43 Issue 6, p1039-1059. 21p. |
| Databáze: | Business Source Ultimate |
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