Investigating the cognitive process of attention while watching sports advertisements in interested and non-interested people using Electroencephalogram technology.

Autor:	Aminiroshan, Zahra1 aminiroshan.zahra@gmail.com, Gholamian, Javad1 j.gholamian@ferdowsi.um.ac.ir, Mahmoudi, Ahmad2 Ah.Mahmoudi@ut.ac.ir, Pirjamadi, Sahar3 pirjamadisahar@yahoo.com
Zdroj:	Interdisciplinary Journal of Management Studies. Apr2024, Vol. 17 Issue 2, p393-408. 16p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu