From discomfort to desirable: The effect of embarrassment on prosocial consumption.

Autor: Sangwan, Vaishali1 (AUTHOR) Vaishali.sangwan@jgu.edu.in, Maity, Moutusy2 (AUTHOR), Tripathi, Sanjeev3 (AUTHOR), Chakraborty, Anirban4 (AUTHOR)
Zdroj: Psychology & Marketing. Aug2024, Vol. 41 Issue 8, p1820-1832. 13p.
Databáze: Business Source Ultimate
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