The seven 'C's of strategic pricing in international markets.
| Autor: | Schill, Ryan1 (AUTHOR), Nixon, Marina1 (AUTHOR) |
|---|---|
| Zdroj: | Journal of Cultural Marketing Strategy. 2024, Vol. 8 Issue 2, p175-191. 17p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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