Understand the role of user-generated content on purchase intention of ChatGPT premium in undergraduate student.
| Autor: | Andarsari, Fitriana Dwi1, Suryadi, Nanang1 |
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| Zdroj: | International Journal of Research in Business & Social Science. Apr2024, Vol. 13 Issue 3, p97-108. 12p. |
| Databáze: | Business Source Ultimate |
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