Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media.

Autor: Cloarec, Julien1 (AUTHOR) julien.cloarec@univ-lyon3.fr, Meyer‐Waarden, Lars2 (AUTHOR), Munzel, Andreas3 (AUTHOR)
Zdroj: Psychology & Marketing. Jul2024, Vol. 41 Issue 7, p1574-1596. 23p.
Databáze: Business Source Ultimate
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